Don’t recycle! Do this instead.

You recycle stuff, you gave up on the single use bags, you have your coffee in a mug that you take to your favorite hipster coffee shop.  And yet doing all of this stuff is not really helping.   And the reason is we are all thinking about this the wrong way round.

Try this instead:

  • So stop thinking about how you’re going to recycle all of the shit that manufacturers want you to take home.
  • When you shop think about the packaging you are being presented with, look for the product with the least packaging or the purest packaging (no mixed paper plastic composites)
  • Buy loose rather than in a bag.  And put them directly in your own bag, don’t use the flimsy clear plastic ones they hand out on a roll.
  • Don’t shop in places that only offer plastic bags, like M&S, even Primark manage to offer paper bags for goodness sake

Using these rules, there is a chance that you will reduce the flow of plastic through your home.  And those manufacturers that over-package will realise that they have to change.

If you want to be really radical about this recycling, take the packaging back to the store you bought it from. It worked in Germany in the 90’s when consumers did it on mass and the supermarkets had to change. Tell them I sent you!

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