Hello, we’ve had an idea that may change the way older people access local services. It stems from the challenges I faced caring for my Mother, but I guess you may have spotted that. We have been at it for eight weeks now and we have learnt a thing or two.
Lesson 1: Read The Lean Startup and once you have done that, read it again. It’s not about Startups it’s about constant innovation. It will save you time and more importantly money.
Lesson 2: Work out, as concisely as possible, how to describe your idea.
We started with:
“The leading marketplace to make the provision of personal, household and community services easier and more accessible, helping older people and their families live happier and more connected lives“.
We are now:
“BriteLives.com is the place where you can find and review local and personal services for older people.“
Cutting out those words was a great deal harder than writing them in the first place.
Pitch it to friends and to yourself. Make sure you do it slowly, accent the name of the Business. Something like:
“BriteLives.com (pause) is the place where you can find and review (pause) local and personal services (pause) for older people.“
Lesson 3: Join an innovation accelerator. You may be sceptical about the value, don’t be. You can’t think of everything, so let someone else force you to think about the relevant things and set some deadlines for you. It will accelerate the development of the idea more than you could imagine. We are part of BGV and wow what a difference they have made already.
Quick Test: Can you guess what BriteLives.com does?