More business sense from Robert Craven

I really like the way Robert Craven writes… in this case a simple list of how to make your customers happy.

1. Understand what people want
2. Engage your customers
3. Real relationships blow away the institutional hype
4. Infect your customers
5. Infect your staff with your enthusiasm
6. Create memorable ‘wow!’ encounters that inspire customers to spread the ‘legend’ to others
7. Forget about selling
8. Make everything simple and easy to understand for your customers and for yourselves
9. Create a culture where people find real pleasure in giving service to others
10. Never forget that what customers value most are attention, dependability, promptness and competence

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