There is no point in explaining to a business leader what technology can do for them. There is even less reason to tell them about a particular product or solution. I mean let’s get this clear, THERE IS NO POINT, so stop it now. If you want to excite them; tell them about the change, the productivity, the opportunity and the outcomes they can bring to their service.
So taking a huge liberty with Antoine de Saint-Exupery
If you want to build an effective public service organisation, don’t drum up men to understand the processes, segments and technologies, divide the work and give orders. Instead teach them to yean for the shear pleasure of providing the opportunity for people to change their lives.