First forget technology…. then think

Why do so many good ideas not get adopted, particularly in the NHS? I believe it may be because the NHS spend so much time on the biology and technology they forget the psychology.

If you address psychology first you may save a fortune; a power company in the US  wanted to reduce their carbon footprint.  They planned to introduced alternative forms of non-carbon energy generation.   But they wanted to reduce the footprint more quickly so  they wrote to their customers and told them how much energy they were using compared to their neighbours.   Bingo! a 2-3 % reduction in carbon consumption across all their customers, or $900M in carbon benefit.

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Not technology just psychology.  Now that is a pychnotechnology solution!

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