Continuing my look at activating a breadth market, here is the messaging framework for the Small Business Owner Manager (SBOM). It examines the key information technology messages and how you might carry those messages to the business owner.
I ought to untangle some of the TLAs
- BCC British Chamber of Commerce
- FSB Federation of Small Business
- bCentral and MS.com Microsoft web sites
- LOB Line of Business articles and magazines
- VSR vertical special interest media
The point is the right message needs to be in the right place.